About Kingdom Jewel

From an AC distributor to a national appliance platform.

Kingdom Jewel was established with a clear focus on structured distribution and project supply within the air-conditioning sector. It has progressively evolved into a diversified electrical-appliances distribution and project-supply organisation serving multiple market segments across Jordan — and, since 2026, the region.

2015Founded in Amman
7,000+ m²ISO 9001 assembly facility
60K+AUX units sold by 2022
28Authorised dealers in Jordan

AUX air conditioners, refrigerators, washing machines and commercial units distributed by Kingdom Jewel — Air conditioners · refrigerators · washing machines · televisions · commercial AC

Company overview

Growth by design, not by chance.

The company’s growth has not been accidental or speculative. It is the result of a deliberate strategy built on five pillars.

Today, Kingdom Jewel operates as a national distribution platform capable of handling air conditioners, refrigerators, washing machines, televisions and commercial air-conditioning systems under a unified supply-chain model.

Market demand analysisEvery new line is added because Jordanian buyers ask for it.
Controlled financial expansionGrowth funded step by step, never ahead of demand.
Gradual product portfolio diversificationFrom split units to central AC, then household appliances.
Channel developmentShowrooms, 28 dealers, projects and online.
Institutional relationship buildingLong-term partnerships with manufacturers, contractors and institutions.

Milestones

Eleven years, six steps up.

2015Founded in Amman, Jordan, as Al Shamil Company
2017Constructed the facility for assembling air-conditioning units
2019Appointed AUX air-conditioning agent
2022Reached 60K units sold & established the CAC department
2024Started importing household appliances
2026Expanded to regional markets · AUX Egypt agent

Factory

Our own assembly & testing facility in Jordan.

Kingdom Jewel does not simply import and resell. Units are assembled and tested locally in a 7,000+ m² ISO 9001-certified facility — faster fulfilment, tighter quality control and jobs in Jordan.

+7,000 m²Factory area
+300Production capacity
ISO 9001 certified

01AutomaticAir-conditioner assembly line
02TestingTesting machines and stations — every unit before it ships
03ManualManual production line for additional capacity

Other Brands We Carry

AUX is our flagship line, but Kingdom Jewel represents a wider portfolio of appliance brands in Jordan.

AUX CAC — Commercial AC

AUX's commercial line: U-Match cassette, duct and floor-ceiling systems, ARV VRF systems, and modular chillers for larger commercial and institutional projects.

General Line

A trusted air-conditioning brand Kingdom Jewel represents in Jordan, backed by the same local sales and maintenance service.

Lisa

Home appliances and air conditioning under the Lisa brand — including the Lisa voice-control device for AUX air conditioners, exclusive to Kingdom Jewel in Jordan.